Leaving the optimization of individual campaign to each ad platform such as Google or Meta, Shirofune maximizes the overall performance across different ad platforms and different campaigns just like you would increase spend on more performing ad platforms than less performing ones.

The platforms' optimization only works when there is enough data like conversion and even in such cases, Shirofune’s anthropomorphic algorithm works and gets the most possible outcomes with no or limited data.

In general, the improvement suggestions made by ad platforms would not include the ones that would reduce the overall spend such as excluding underperforming keywords or ad texts. Shirofune makes the suggestions only beneficial to advertisers so they could maximize the return.

Shirofune automatically controls ad spend by setting a budget per Ad type, Ad platform or Budget group in a month or in a any given time period of time so you would not spend too much or too less against the set budgets. You can also set the MaxCPA/MinROAS instead so Shirofune can automate bidding/budgeting within the set CPA/ROAS.

Creating a performance report takes up a lot of time and effort especially when a 3rd party analytics tool is. Shirofune automatically populates an integrated performance report with just a click a button. It also explains, in natural language text, what went wrong and what went well without having to reference all different data points.

By integrating 3rd-party measurement data from platforms like Google/Adobe Analytics and 1st-party LTV/conversion data from salesforce, shopify, or your own database, Shirofune visualizes the true advertising effectiveness for each channel and advertisement. This enables you to optimize advertising operations based on the genuine results of your advertisements.

Shirofune integrates with all ad platforms, tracking data and CRM data. You will be able to effortlessly manage your media budget through an easy to use yet effective dashboard.

What is Shirofune?

Shirofune is an advertising automation tool that is systematized to replicate professional advertising operations.

With Shirofune, you can reduce your monthly work time by up to 92% compared to traditional advertising operations, while at the same time maximizing your advertising results.

What makes Shirofune the right choice for my business?

Systematize know-how that produces results. With Shirofune, even inexperienced people can achieve results with advertising.

Shirofune is created by continuing to improve on a daily basis a detailed algorithm that covers a huge number of patterns that can reproduce the thinking of professional marketers.

That's why even inexperienced users can easily operate advertisements as if they were run by a professional.

Does Shirofune optimize my accounts as well?

Shirofune will deliver daily optimization recommendations for you to review and apply in less than three minutes per day directly from the Shirofune dashboard. 

Recommendations include keyword optimizations, negative keywords, search term report analysis, and ads optimization.

We also provide detail reports for all of your accounts, downloadable at any point in time.